Dear entrepreneur.
When you're not doing your core competences, enjoy life.
Shine online.
Let's make the core of your business stand out on an emotion-filled website.
Heart-centered branding & full Squarespace website
+ SoMe-Boost™ + other options
The DigiJuulia project takes your entire online presence to the next level.
"We would`ve never believed how our business has taken off!"
- Tuija Keskinen, Kiviojan Helmi
Winner of the Wedding Company / Venue of the Year 2023
Passionate service entrepreneur?
You can stop searching for a brand & web designer and marketing mentor.
I'm DigiJuulia, your new friend.
Brightening up the core of your business, a timeless brand image with logo, emotionally appealing texts, a high-quality, worry-free and cost-effective website turnkey, productisation of your services, strategy and content for the web, modern marketing tools, email account, print...
During our two-month partnership project, you will get everything you want and need to convince your customers and successfully sell your services.
Together, we dive into the heart of your brand.
You will experience a rewarding stopover in your entrepreneurial journey.
You'll solve all your marketing challenges, whether technical, mental or anything in between.
You will experience minimal burden from our project.
I will bring out your core promise, your story and what makes you different from everyone else.
I will coach your business comprehensively.
I'll step into the shoes of your dream client and help them in any way I can to find your business, fall in love with your brand and buy your services.
Your service business can be in any sector. The website project is location-independent.
Scroll down and read more!
Welcome confidence, carefreeness and growth!
"An incredibly comprehensive and warm service, where everything is thought of with the entrepreneur in mind. Recommendations from the heart!"
- Mari Autio
"Professionalism and humanity go hand in hand in the work of DigiJuula. It's a combination that takes the service to a whole new level."
- Karoliina Beckman
DigiJuulia designs
Click to find out more.
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"The collaboration has strengthened our brand to exactly what we want it to be."
- Markku Kerola, Therapy Service Katve
"I recommend DigiJuulia when you need a complete brand clarification, a functional, easy-to-use and beautiful website, and a listening, insightful and genuinely caring partner."
- Annemari Typpö
Website content without emotion is like food without taste.
If something feels like nothing, it doesn't cause a reaction. Not to mention the decision to buy.
Your business website is you in virtual form.
Technically, a website is just a frame for the piece of art we will paint on it: the core of your business.
There`s a whole world in you.
And it deserves to shine!
The full-scale DigiJuulia website project
brightens up your brand and makes it visible in its authenticity, with all its meanings and nuances.
Your business will finally stand out from the rest in your sector, and you will no longer need to look for help to build and promote your brand in bits and pieces here and there.
If you wish, your socal and other marketing will also be taken to a new level during the two-month website project.
A website project covers three levels:
"I wish I had known about DigiJuulia earlier! Everything went smoothly, and the outcome was perfect."
- Chiara Seri
Search engine optimisation of a website is like putting tyres on a car.
A necessity.
Google also "favours" Squarespace websites.
However, effective search engine optimisation or a Google-friendly website platform alone will not cut it.
Developing search engine visibility is a process that you, as a website owner, should be familiar with.
I'll also teach you how to boost your site`s Google ranking.
"The change in the number of contacts was amazing!
Would I recommend DigiJuulia?
Well, of course, if you really want someone who works in the digital world with their heart."
- Tanja Lähdeaho
Texts are the most important element of a website.
Brilliant website copy™ speaks to your reader on an emotional level, conveys your message with pin-point accuracy, drives to desired action and also serves Google.
Brilliant texts will tell your website visitor your company's core promise and story, and the most essential parts on how you help your customers.
All of my more than 400 website clients - including professional writers and top marketing experts - have benefited from my help with texts: from editing or polishing them to their final, brilliant form.
As my client, you won't spend your time writing your website copy. All you need to do is answer the in-depth DigiJuulia Brand Survey™ and provide the information requested.
Examples of core promise slogans created by DigiJuulia:
"The best thing was the excellent management of the service.
I was in good hands the whole time, and it was wonderful!"
- Hanna Kivisalo
And in order to showcase your brand in its true form, we need brilliant pictures!
Finding the best photographer for you and planning and organising the shoot are an essential part of my service.
Some courage mentoring will be provided too!
Read more about the website project under "FAQ" below.
"DigiJuulia perfectly captured the essence of me and my company."
- Riikka Tolla
How much does a DigiJuulia website cost?
Shine online™ - a full-service digital branding package:
an in-depth clarification of your brand with a unique method
coaching for your business and brand development
versatile consulting
comprehensive digital care
clear instructions for you throughout the project
organising a photo shoot
heart-centred branding, incl.
> visual brand image (colours, fonts, logo)
> copywriting for website and other marketing
> slogan and hashtag
> brand map, including graphic guidelinesservice design and productisation of your services according to your needs
unique and high quality Squarespace turnkey site *
website tutorial videos & 2 months support (optional 1:1 tutorial)
Google Visibility Guide
mockup images of your website
20% discount on your first annual Squarespace subscription
SOME-Buusti™
Accounts on a dime, some-image, some-strategy, ready-made Canva post templates (dozens), some-sparring, Canva course, comprehensive SOME guide
*) Your website will automatically include: strategic, visual and messaging brand concept, effective search engine optimization, clear texts that speak to your dream customer, GDPR features, domain name (new or old), great user experience, purchase path, accessibility, responsiveness, some-integration, message form, information bar, metadata, favicon, personalized 404 error page, redirects, rhythm, feel and atmosphere.
Your website will also include, if you wish: a blog, a map, guides to making an appointment, an embedding of an appointment system / booking system.
Your package may also include: a ready-to-use Google Workspace email account, language versions of the site, print products, audio branding or Squarespace options: an Acuity booking calendar, an online shop for digital products, an online course or membership section, a newsletter program.
Full-service digital branding from. 4000 €
+ VAT 25.5%
A no-cost instalment in two instalments.
Project duration 2 months.
✨ The exact price of your service package depends on the total work and the size of your website. The package is partly customisable.
Your service business can be in any sector.
Squarespace annual fee
No more expensive or unnecessary fees in the future.
You only pay an annual maintenance fee for your website, starting from 163 €, VAT 0, directly to Squarespace.
The Squarespace annual fee includes modern and state-of-the-art website technology, full technical maintenance and customer support.
With my tutorial videos, you can easily update your website content yourself. You'll also benefit from Squarespace's accurate real-time visitor traffic analytics. + I'll support you free of charge for 2 months from your website's launch date.
The Squarespace website does not require any technical updates.
As a heart-centered website builder, what matters most to me is quality collaboration and your success as a service provider.
Our cooperation is much more than just making your website. It's an intensive two-month journey of getting to know you and your business. That's why I help a very limited number of clients at a time.
(After a couple of scrolls, you can read more about me if you like.)
Above all, I value getting to know you - so let's talk on the phone soon about the most important thing - you.
"The investment in the website and brand refresh paid for itself in a few months."
- Annamari Typpö
CONFIDENCE
CAREFREENESS
GROWTH
SELF-CONFIDENCE CAREFREE GROWTH
Frequently asked questions
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The DigiJuulia website project is designed to minimise your workload.
The project is carefully scheduled and advancing step by step. The total duration of the project is approximately two (2) months.
Once you have accepted the proposal, we will start the project: you will receive an email with the exact project schedule and access instructions to our Client Site (instructions, guides, tools.)
Your task is to answer the in-depth DigiJuulia Brand Survey™ and provide the information requested within approximately two weeks from the start (+ possible photo shoot, will be planned together).
Throughout the project, you will benefit from a wide range of personal mentoring (marketing online, selling your service, your entrepreneurship), as well as from my guidance and precision guides.
Along the way, I'll ask you everything needed. I'm here for you whenever you shall have any questions.
I will dive deep into your story and your business, with intensity and with an open heart, to bring out the true essence of your business and the cutting edge of your message.
By a pre-determined date, you will get your brand and website concept to look at and test. The website will be carefully polished to its final finish after getting your feedback.
I will also set up yoyr new email account and provide you with the login details, in case you bought one.
Your website will be launched as agreed.
I will supply you with the brand materials we have agreed.
I will support you for 2 months after the launch of the site, free of charge.
We will also implement an optional SoMe-Boost™ (mentoring, strategy, post templates, Canva course).
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DigiJuulia project is a fruitful collaboration. A two-way, sunny street. A beginning of something new.
You will be spending as little of your time as possible on the project.
In case there are several decision-makers with you, it is important to choose the person among you who will manage the project with me and have the "final say" on everything.
As a client you will commit to
allocate some time from your calendar for the project according to mutually agreed milestones - total project time about 60 days - you will be working in about 10 days (approximate averages)
answer the DigiJuulia Brand Survey™ boldly, with an open heart
provide the raw texts and information according to the agreed timetable
obtain brand photo shooting according to a jointly agreed plan (if photos not already available, see the next question)
read the instructions for your website project
give feedback on the website
maintain open, smooth and comfortable cooperation and communication on your part
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The photography is the main building block of your brand and your website, alongside text. Their quality should be, ideally, stunning.
Mobile phone pictures are a definite no-no on the website, as are pictures taken by an amateur photographer without professional photo editing - with a few exceptions.
I will do my best to help you find a photographer who fits your budget, has the vision, experience and skill to bring you and your business to life, and can work within the agreed schedule.
In case you already have high-quality, professionally taken and processed, and relatively fresh brand images that match the desired mood and colour scheme of your brand, we will of course use them!
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Squarespace websites do not require any technical updates or maintenance.
The Squarespace annual fee (from 163 €, VAT 0) includes full technical maintenance 24/7/365.
You will be able to edit the content of your website easily with my tutorials.
If you wish, I can also give you a 1-hour personal mentoring on editing your website.
I will support you free of charge for 2 months from the launch date.
If you want to further develop your website together at some point in the future, you can hire me at any time.
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Your company can be a solo, small or bigger business, with one or more employees, operating in any service sector.
For example, your business could be in the restaurant or hospitality sector, beauty or wellness, interior design, tourism, catering or leisure, culture, marketing, construction or other technical fields.
You can also be a coach, trainer, therapist, artist, designer, consultant, lawyer, accountant, sports entrepreneur, photographer or other personal brand.
You can also represent an association, foundation or college.
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SoMe-Boost™ is an additional service for DigiJuulia's website customers, a super-efficient package for the service company's social media marketing:
personal mentoring 1-2 hrs
SoMe icons and cover images
ready-made bio copy
social media identity
ready-to-use Canva* post templates with post ideas in line with your brand identity
Get to know Canva* in an hour - video course
DigiJuulia's comprehensive Social Media Marketing Guide for Service Entrepreneurs
*) Canva is an easy-to-use graphic design tool.
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Squarespace is the only DigiJuulia tool currently available, as it is the most advanced website service on the market and the top choice for a user-friendly website platform for a service-based business.
Squarespace is a pioneer in the world of websites, constantly evolving and truly easy to use, worry-free and secure for the end user.
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The website project will be 100% successful regardless of your location.
We will communicate by phone and email - and if you want, we can also meet face-to-face, for example via Teams, if not in the same city.
You and your business can be located anywhere in the world!
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Using an existing visual brand identity or a logo is possible in principle - the situation is always considered on a case-by-case basis.
Our goal is to deliver a package and a result that truly serves the client's business in the best possible way.
The visual identity of your business should serve this age, and also stand the test of time - preferably for years to come.
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You are in the right place. None of us is ever ready. We are all unfinished. Entrepreneurship is a process and incompletion is a force.
The direction changes, your own story is refined. We are facing something new and we need not only courage, but also a mirror and a wide range of support.
I have helped hundreds of service entrepreneurs or those just starting out not only to clarify their current dream customer, service and differentiation, but also their near future direction and marketing strategy.
Sometimes, building a path and a brand has been at the very beginning.
Sometimes a fellow traveller has been needed to help with the change.
Some of my clients may have been entrepreneurs for a long time, knowing their customers and their success factors, but communicating their own brand has felt challenging, and the old website has not served the business development.
Whatever your situation, time is your most precious resource and it's worth cherishing.
As my client, you will maximise your own skills for your core work, developing your professional skills and looking after your wellbeing.
For my part, I will delve into your story, your strengths and your dreams on a personal level throughout the website project.
I'll mentor holistically on everything related to making your service visible and convincing your dream customer - whether your challenges are intellectual, technical or otherwise.
I will create a website that helps you succeed.
I'm also here for you when you sometimes need a new brightness at a new crossroads.
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100% of my customers say they are more confident about their online presence after working with us.
You can smile and shine after your DigiJuulia website project.
You will know exactly what, how and to whom you are selling, and why.
You will know your success factors and your dream customer.
You will be able to use your ready-made brand copy and brand images in all your marketing.
You will be directing people to your website with joy and pride - to be impressed, convinced, fall in love with your brand and buy your services.
You will have your website and the means to boost its visibility on Google organically.
In case you choose the SoMe-Boost™ service, your social media marketing will get a new boost as well, thanks to the pre-made post templates and ideas.
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I will lead our project and bring it to the finish line with clear steps within the agreed timeframe (max. 2 months). (Your commitment is also important!)
During the project, you will enjoy comprehensive support and mentoring. You'll get answers to all your questions about your brand, online visibility and marketing, whether they're technical, emotional or anything in between.
Your new website will use the most modern and 100% secure web technology on the market and will automatically work 24/7/365. So there are no technical updates required at all. Editing your website content is quick and easy.
You'll have your entire online visibility in tip-top shape - right down to your email signature, if you prefer.
With much easier marketing, you can focus more on what you do best and what matters the most: your wellbeing and your free time.
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Almost without exception, my clients tell me about the business growth that has followed our cooperation.
A unique brand and website concept, created in heart-centered way, will fuel the success of your business. Your website brings out the truest essence of your brand, with all its meanings and nuances.
Your website will do all it can to help your dream customer buy your service. It clearly guides the user to make an appointment, a booking or a contact, according to a strategy we have worked out together.
Your website is created for your dream client, but equally everything - including the contact details on the website - is created to serve your prosperous entrepreneurship and the way you do business.
Effectively search engine optimised, Google-friendly Squarespace websites and learning our Google Visibility Guide will boost your Google ranking.
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A no-cost and interest-free instalment is automatically included.
The service package is billed in two monthly instalments: the 1st instalment when the project starts, the 2nd instalment one month after the first. The payment period on the invoice is 7 days.
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Paid social advertising is a broad area of expertise in its own, and there are a large number of those experts. Neither it nor the actual production of social media content is part of DigiJuulia's service.
In the future, however, you will be free to use the brand copy and service descriptions created for your website also in social media and other marketing, such as flyers (which you can also have designed and delivered). Similarly, all your marketing will also make use of your stunning brand images, which you will get during the project.
With SoMe-Boost™ included in your service package, you will have brilliant tools to do your own organic social media marketing and reach your clients on your chosen social media channels.
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No. Researching and developing a site created by someone else is ultimately more work than creating a new site from scratch with high quality.
When you get a brand new website, you're sure to get the latest version of Squarespace with all the goodies.
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As a DigiJuulia website customer, you can benefit from comprehensive guides on selling online courses and email marketing.
An online course or membership section can be implemented on the Squarespace website as part of a full-service website project.
The actual sales funnel - including automation and paid-for social advertising - can be done by you learning on your own or with the help of another partner.
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DigiJuulia's core competence is making the service entrepreneur visible and shine. A simple online shop for e.g. digital products can be implemented on the Squarespace website as part of a full-service website project.
"Saija has the ability to read the client like an open book, and when you work with a big heart, the result is amazing!"
- Pia Uhlbäck
Three experiences of the DigiJuulia website project:
"All five stars for what you can give. If there were a thousand, I'd give them all."
- Minna Kukkohovi
Phew! Now you've read all about how I help you.
So you'll have a compelling emotional brand for your dream customer, and a website that will carry your success story well into the future. Roger that.
But who will make you this full-service website?
I am Saija Aarnio. My heart beats for wonderful people and for the small and big pleasures of life. My world is wide open.
I have helped 400 service entrepreneurs from all over Finland and the world to become visible online, right down to their core.
I love the process of creating a brand and website concept in every cell of my being. It took me seven years to realise that my passion is rooted in my own experience of invisibility, which I carried from being a little girl to adulthood.
I am sensitive and thorough in my work . I am committed to seeing and listening to my clients carefully, to helping in a holistic way, to being human to human. My work is underpinned by a solution-focused approach, a constant appetite for learning, a lifetime of creative writing, coaching studies and a specialist qualification in Business Management.
I create website concepts together with my partner Tuomas. When we're not working, we're outdoors or planning the cooking for the upcoming weekend. We live in Rovaniemi, and part of the year in Spain, thanks to our location-independent work.
We have a strong sense of responsibility and unwavering quality criteria, a great network of photographer partners across the country and colleagues around the world.
In the words of my late mother: movement is important in life, and you need to move forward.
Why would you hire DigiJuulia to create your website ?
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The best quality, from person to person.
I care a lot about your success.
I use all my expertise and insight, refined over seven years and 400 clients, to help brighten up your brand and make your website a success.
I also give a piece of my heart to your project.
With my team, I serve a very limited number of clients at a time - with a guarantee of quality and satisfaction, of course.
The passion for quality is also reflected in the choice of tools, which are at the forefront of the market.
With DigiJuulia, you don't get a pre-built website that's like everyone else's. Every website is made from start to finish, individually and as unique as possible.
When it comes to the user experience and atmosphere of your website, our aim is to achieve perfection.
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A straightforward DigiJuulia project with instructions, milestones and timetables will get you there in no time.
You don't have to spend your time or energy on fiddling around or writing "salesy" website copy, for example. All you need to do is answer my questionnaire and my questions.
Your partner is a human being. Uncomplicated, cordial, thorough and holistic in helping you (more details below).
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No hidden costs or surprises.
You will no longer pay expensive maintenance fees or make unnecessary commitments.
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No one will do anything with a website if the content is shoddy or the user experience is clunky.
Your service deserves to be seen as bright, shining. Your dream customer needs to be bright too, so we can talk to them.
Your website needs to be found on Google, and as a website owner you should be familiar with the process of developing your Google visibility.
Comprehensive marketing expertise, in-depth brand clarification, a stunning and modern website, logo and brand identity, quality brand copy, arranging a brand photo shoot, digital marketing mentoring, Google stuff, an email account if needed, comprehensive digital maintenance... and if you wish, DigiJuulia's SOME-Boost™.
-> Get everything you need for great online presence in one place.
If you wish, you can also get high-quality printed products in the same package: business cards, brochures, flyers, advertising banners, roll-ups or other printed products - designed or ready to be delivered to your door.
You won't be alone after our project, read more under "A bright future".
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You get a complete brand agency service and personalised, comprehensive mentoring for the price of a quality website implementation.
And the website!
You will also receive a 20% discount on the first annual Squarespace fee + an interest-free installment plan on DigiJuulia price in two monthly instalments.
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My clients tell me about the business growth that has followed our cooperation.
With a bright brand and brilliant online presence, the foundations for brand and business growth are strong.
When it comes to updating the content of your website, you can quickly take control of it on our Client Site.
(If you wish, we can also arrange a 1-hour personal user training by phone.)
I will support you for 2 months after the launch of the site, free of charge (you probably don't need me, as updating the content is easy with my help videos.)
Your new website will fuel your success: it will bring out the true essence of your brand and help your dream customer buy your services.
You use your brand texts in all your marketing. As well as your brand map and comprehensive DigiJuulia guides (SOME + Google).
You can also make use of the blog and other marketing tools if you wish.
SOME-Buustin™ included in your service package, you will benefit from ready-made social platforms with poster videos created for your brand.
You will have access to Squarespace's 24/7/365 customer support, which is included in the annual web platform fee.
Even if you manage the updating of your website content yourself, DigiJuulia is there to help you if you want to develop your website further.
You can also order occasional content updates on an hourly basis if you don't want to spend your time on them in the future.
If your business changes or needs a refresh, brand and website development is easy with a familiar partner.
Your new website will require no technical updates at all.
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You can also get your own voice from DigiJuulia!
DigiJuulia's Tuomas Aarnio is a music writer and producer specialised in conveying emotion, creating a unique soundscape, sound logo or music for your brand - for commercials, office space, any use.
Audio branding is very much the present and the future.
"The website saved me from the covid crisis, my turnover actually increased. I couldn't have found a better web designer."
- Sanna Kulmala
"The outcome was more stunning than I could have imagined. My own anxiety about marketing was relieved."
- Jaana Kauppi
"The impact of the website is reflected in the fact that I have gone from part-time to full-time entrepreneur. A functional, clear and customer-friendly website has enabled the company to increase its visibility and overall growth."
- Niina Kosunen
"The partnership gave me more than a website. I was inspired to develop my business and, on top of that, I gained confidence on a level I never thought I would get from a website project. The collaboration made an impact on me as an entrepreneur and as a person. It still does."
- Marita Kotro
On the blog now (in Finnish)